TWITTER advertising FEED	DIGG advertising FEED	YOUTUBE advertising FEED	FLICKR advertising FEED
advertising - Twitter Search advertising - Twitter Search Talk to me about local advertising online. Does it exist? by sunilnagaraj@twitter.com (Sunil Nagaraj) 6 Sep 2008 at 3:20pm Talk to me about local advertising online. Does it exist? New blog post: The Unique Wizard is my Spiderweb Marketing Advertising Progra... by zenofim@twitter.com (zenofim) 6 Sep 2008 at 3:00pm New blog post: The Unique Wizard is my Spiderweb Marketing Advertising Program http://tinyurl.com/67jm7y @Jcohenmft I suggest you learn one site at a time. Try Facebook for connecti... by tinatessina@twitter.com (tinatessina) 6 Sep 2008 at 3:00pm @Jcohenmft I suggest you learn one site at a time. Try Facebook for connecting and advertising, LinkedIn for getting info, also connecting. dear advertising firms these corn lobby commercials are not good, please reev... by shortkort@twitter.com (shortkort) 6 Sep 2008 at 2:51pm dear advertising firms these corn lobby commercials are not good, please reevaluate your concept and get back to me w/ better ads pronto Just drove by a gas station advertising fried chicken and wine. Think we migh... by MosquitoMagnet@twitter.com (MosquitoMagnet) 6 Sep 2008 at 2:46pm Just drove by a gas station advertising fried chicken and wine. Think we might get killed out here in the boonies... agreed to pay for some radio advertising during the week of a local festival.... by barefootwriter@twitter.com (barefootwriter) 6 Sep 2008 at 2:40pm agreed to pay for some radio advertising during the week of a local festival. Does anybody even listen to the radio anymore? Sterling Cooper is amusing!! But maybe only for people in advertising:) by viragocs@twitter.com (viragocs) 6 Sep 2008 at 2:36pm Sterling Cooper is amusing!! But maybe only for people in advertising:) Embracing Foulness - Marmite and Buckley's Bad Taste in Advertising (VIDEO) h... by trendhunter@twitter.com (TrendHunter.com) 6 Sep 2008 at 2:15pm Embracing Foulness - Marmite and Buckley's Bad Taste in Advertising (VIDEO) http://tinyurl.com/6ywdax Amazon is so cluttered with advertising an upsells that it is startin' to be ... by gee2@twitter.com (G H Gunn) 6 Sep 2008 at 2:05pm Amazon is so cluttered with advertising an upsells that it is startin' to be a real pain in the tuchus to actually BUY anything through them Quote from J Prof: "Hey, I'm in Advertising, we just make crap up!" HA...she ... by tawnydotson@twitter.com (tawnydotson) 6 Sep 2008 at 2:04pm Quote from J Prof: "Hey, I'm in Advertising, we just make crap up!" HA...she was joking people, chill. Enhanced campaigns withing Google Contextual Advertising looking promising by glcuccureddu@twitter.com (glcuccureddu) 6 Sep 2008 at 2:03pm Enhanced campaigns withing Google Contextual Advertising looking promising I am advertising my web design business - KangoMedia.com by kangomedia@twitter.com (kangomedia) 6 Sep 2008 at 1:58pm I am advertising my web design business - KangoMedia.com Sitting in my chair, scheming advertising for Watchman Digest by watchmandigest@twitter.com (watchmandigest) 6 Sep 2008 at 1:45pm Sitting in my chair, scheming advertising for Watchman Digest Advertising my roleplay site by crowxxx@twitter.com (Crow) 6 Sep 2008 at 1:35pm Advertising my roleplay site @NP4 Take a look at your topic on PsiWorld (advertising of CPBT) and read las... by t_thion@twitter.com (F. Thion) 6 Sep 2008 at 1:34pm @NP4 Take a look at your topic on PsiWorld (advertising of CPBT) and read last post - if you'll need help with WP, you know where to find me Newsfeed display by CaRP	Digg RSS News Search for advertising Digg RSS News Search for advertising Important compliance information for investment advisors 6 Sep 2008 at 3:14pm Investment advisors must comply with certain investment advisory rules which will include: fiduciary status, investment advisor compliance manual, code of ethics, advertising rules, custody rules and other investment advisory rules. Paidride - Get Paid For Driving 6 Sep 2008 at 2:53pm People all over the world are being given free, brand new cars to drive. you too can get paid to drive a new car that is wrapped in an advertisement, or have your own car wrapped and earn money.. We have recently added 2 new programs to our directory.If.. Stop Smoking Ads 6 Sep 2008 at 2:41pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design PETAAsia ads 6 Sep 2008 at 2:39pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Save the Sheep ad campaign 6 Sep 2008 at 2:37pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design PETA Against Fur 6 Sep 2008 at 2:35pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Designated Driver Program 6 Sep 2008 at 2:33pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Go vegetarian for PETA 6 Sep 2008 at 2:32pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Giacometti Shadows 6 Sep 2008 at 2:29pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design All animals have the same skin 6 Sep 2008 at 2:28pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Greenville County Prints 6 Sep 2008 at 2:25pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Jobsintown.de Ads 6 Sep 2008 at 2:24pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design If you don?t preserve nature 6 Sep 2008 at 2:23pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Domestic Violence Ads 6 Sep 2008 at 2:22pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Prevention of Cruelty advertising campaign 6 Sep 2008 at 2:21pm best advertising , best ads , hot advertising , commercial ads , commercial , inspiration ads , new advertising , company ads , paper ads , outdour ads , indoor ads , pepsi ads , video advertising , video ads ,bussiness advertising , design Newsfeed display by CaRP	YouTube :: Tag // advertising Videos tagged with advertising YOUAD ADVERTISING by rss@youtube.com (YTHelpYou) 6 Sep 2008 at 3:20pm Check this out. Author: YTHelpYou Keywords: youad advertising advertisement youtube Added: September 6, 2008 Sweet Escape, Webkinz Style by rss@youtube.com (chocolateisgood4me) 6 Sep 2008 at 3:17pm I recorded my webkinz "singing" sweet escape by Gwen Stafini. Author: chocolateisgood4me Keywords: sweet escape webkinz gwen stafini youtube cool funny googles rhino commercials video game tv trailer advertising performing arts short film entertainment news web series Added: September 6, 2008 SALUDOS KB by rss@youtube.com (saga830712) 6 Sep 2008 at 3:15pm CHIWAS! IM COMIN BACK.. Author: saga830712 Keywords: advertising Added: September 6, 2008 I Do Dog Tricks by rss@youtube.com (chocolateisgood4me) 6 Sep 2008 at 3:14pm I went to www.idodogtricks.com and I made a video of me making it do stuff. Author: chocolateisgood4me Keywords: do dog tricks cute funny trailer advertising tv video game commercials short film performing arts entertainment news web series Added: September 6, 2008 Gennaro de Concilio by rss@youtube.com (deconcilio78) 6 Sep 2008 at 3:09pm film productions for advertising, advertising corporate video and dvd videos presentation, films, promos, music videos, animation contents for tv serials and in animation, VFX, character and product modelling, vehicular simulation, BG creation, walkthroughs, game and multimedia contents creation. Author: deconcilio78 Keywords: film productions for advertising corporate video and dvd videos presentation films promos music Added: September 6, 2008 There's a new channel around by rss@youtube.com (arry4ever) 6 Sep 2008 at 3:08pm A.G.E. TV promotion clip. Author: arry4ever Keywords: trailer promotion A.G.E. angel games enterprises tv television youtube you tube age clip advertising Added: September 6, 2008 Boulder & Lola by rss@youtube.com (sammeerskc) 6 Sep 2008 at 3:08pm Boulder and Lola playing in the office. Author: sammeerskc Keywords: Boulder Lola Meers Advertising dog Added: September 6, 2008 Phil Burke for Golfers Warehouse by rss@youtube.com (phillyburkes) 6 Sep 2008 at 3:03pm 2 spots for Golfers Warehouse Author: phillyburkes Keywords: Phil Burke advertising commercials tv golfers warehouse Added: September 6, 2008 Geoffret Star @ Weekendz Jamaic by rss@youtube.com (judasha) 6 Sep 2008 at 3:01pm LIVE INTERVIEW WITH THE ARTIST GEOFFREY STAR @ WEEKENDZ IN JAMAICA Author: judasha Keywords: advertising Added: September 6, 2008 messed up fight by rss@youtube.com (nightcat192) 6 Sep 2008 at 3:00pm me and a chick sorta fighting Author: nightcat192 Keywords: fight messed up and so on commercials video game tv trailer advertising short film performing arts entertainment news web series Added: September 6, 2008 Completamente apaixonado by rss@youtube.com (enfer20) 6 Sep 2008 at 3:00pm A sinceridade é uma virtude Author: enfer20 Keywords: advertising tv Added: September 6, 2008 penthouse pet sexy girls bra panties hot krista stipper bikini thong animatio... by rss@youtube.com (peacockeuban) 6 Sep 2008 at 3:00pm http://annawebcam.com Sexy Girl Home Alone. Come Chat With Me I'm Live Author: peacockeuban Keywords: penthouse pet sexy girls bra panties hot krista stipper bikini thong animation blooper improv parody pranks video blog stand-up spoof sketch short film series advertising commercials tv trailer performing arts entertainment news web game Added: September 6, 2008 Oldsmobile Presents the B-44 (1942 ... Playlets) (1941) by rss@youtube.com (guiamartinezstock) 6 Sep 2008 at 2:59pm Theatrical screen ad for one of the last pre-World War II automobiles. This item is part of the collection: Prelinger Archives Producer: Unknown Audio/Visual: Sd, B&W Keywords: Automobiles: Advertising; World War II: Industrial production; World War II: Prewar preparedness Author: guiamartinezstock Keywords: Prelinger Archives Added: September 6, 2008 Naruto - AFL - Prelude by rss@youtube.com (m1n1360) 6 Sep 2008 at 2:58pm This is my new amv made it while i wasbored hope you Enjoy sorry about some laggy parts had some problem while rendering it...but anyways enoy and dont forget to rate and comment. Author: m1n1360 Keywords: Animation Anime Documentary Art Experimental Filmmaker Reel Interview Manga Short Film Trailer Tutorial Advertising Ente Added: September 6, 2008 The best User on youtube by rss@youtube.com (TheArchFlend) 6 Sep 2008 at 2:56pm Guess who it is Author: TheArchFlend Keywords: commercials video game advertising tv trailer short film performing arts entertainment news web series Added: September 6, 2008 Newsfeed display by CaRP	Recent Uploads tagged advertising Let Them Eat by nobody@flickr.com (skron) 6 Sep 2008 at 3:13pm skron posted a photo: LemonAidSign by nobody@flickr.com (rodeochiangmai) 6 Sep 2008 at 2:40pm rodeochiangmai posted a photo: Advertising Antwerp like you've never seen it before by nobody@flickr.com (penguin feeding time) 6 Sep 2008 at 2:29pm penguin feeding time posted a photo: Filming an ad near het Sportpaleis. Filming by nobody@flickr.com (penguin feeding time) 6 Sep 2008 at 2:29pm penguin feeding time posted a photo: On location in bloom by nobody@flickr.com (Montreal Tech Watch) 6 Sep 2008 at 2:19pm Montreal Tech Watch posted a photo: see bloomdigital.com Black and White Bad Girl by nobody@flickr.com (marassphotography.com) 6 Sep 2008 at 2:15pm marassphotography.com posted a photo: Black and white photography - Bad girl. Violence against women. Blonde girl with curly hair, ashamed posing. Female model with sexy long legs, ripped nylon stockings, lifted white dress, skirt. Up-skirt posing. The girl exposes her injuries. The bad girl series is representing the former life, dominated by violence, of Model Aisha. Model release. Color version see here Photographer Reinfried Marass Photography On Assignment • Fine Art Prints • Automotive Art • Stock Photography • Flash Portfolio  Professional Photography | Automotive Art • Stock Images   Automotive Stock Imagery, Cars & Girls, Women, Females • Stock Photos   Oldtimer, Autos, Women, Models, Lifestyle (German) What Every Body Needs... by nobody@flickr.com (Son of Sol) 6 Sep 2008 at 1:08pm Son of Sol posted a photo: Chevrolet Corvette by nobody@flickr.com (marassphotography.com) 6 Sep 2008 at 12:35pm marassphotography.com posted a photo: Chevrolet Corvette Convertible model year 1960. Classic car Chevrolet Corvette Roadster red with white cove and dual headlamps. The chrome front of muscle car is reflected in a pond. Front view, american car, muscle car. Property release and variations available. Classic car photography. Photographer Reinfried Marass Photography On Assignment • Fine Art Prints • Automotive Art • Stock Photography • Flash Portfolio  Professional Photography | Automotive Art • Stock Images   Automotive Stock Imagery, Cars & Girls, Women, Females • Stock Photos   Oldtimer, Autos, Women, Models, Lifestyle (German) Relaxing Young Woman by nobody@flickr.com (marassphotography.com) 6 Sep 2008 at 12:11pm marassphotography.com posted a photo: Young woman that is relaxing by the water. The girl is recovering herself, sitting on a concrete pier and leaning back on her arms. The young woman wears blue jeans and black sunglasses. Black and white version, color version and similarities available. Model release. Photographer Reinfried Marass Photography On Assignment • Fine Art Prints • Automotive Art • Stock Photography • Flash Portfolio  Professional Photography | Automotive Art • Stock Images   Automotive Stock Imagery, Cars & Girls, Women, Females • Stock Photos   Oldtimer, Autos, Women, Models, Lifestyle (German) Broadway by nobody@flickr.com (Dreamer7112 (September in NYC)) 6 Sep 2008 at 11:38am Dreamer7112 (September in NYC) posted a photo: NYC, Manhattan Ready to play?? by nobody@flickr.com (Bandal) 6 Sep 2008 at 11:30am Bandal posted a photo: connect by nobody@flickr.com (zeropuntouno) 6 Sep 2008 at 9:18am zeropuntouno posted a photo: Concept by: playmoney movimento by nobody@flickr.com (zeropuntouno) 6 Sep 2008 at 9:18am zeropuntouno posted a photo: SuperZencillo? interior by nobody@flickr.com (Bugy) 6 Sep 2008 at 8:47am Bugy posted a photo: Parp by nobody@flickr.com (Potatojunkie) 6 Sep 2008 at 7:01am Potatojunkie posted a photo: Layer upon layer of ragged advertising posters on the tube. Newsfeed display by CaRP

Richard MacManus of Read Write Web created quite the conversation around Brandstreaming (Thanks Richard!) If you are a regular reader of this blog, you will know that we have been working with our clients for some time to help them understand how to create a consistent brand message in a distributed media world. Brandstreaming encapsulates our thinking and work in this area.

Being a new concept, there was some questions about what it is.

What it is
- A flow of aggregated brand content used to create a relationship with a fragmented audience while delivering a consistent brand experience.

It is also important to note what it isn't.

What it isn't
- Spam.Brands have to be invited in for it to work. It is opt-in and the tools used to consume Brandstreams are themselves opt-in. It is finally a way for consumers to choose what brands they invite into their Lifestream or discover new brands that are related to their Lifestream or their friends' Lifestreams. The content has to relate to the individual or they simple will not participate.

- A Conversation. It goes much deeper. Marketers need to establish something much deeper in such a personal medium. Marketers need to strive for "something that gets them truly in sync with their customers' needs and desires," as explained by Drew Neisser from Renegade in reference to offering users a meaningful service.

Rachel: What will you do?
Bruce Wayne: Rebuild it. Just the way it was, brick for brick.
Alfred: *Just* the way it was, sir?

Well, with one important addition...

Pictured above (seen from the "Mayors" window), and featured seven times in 'The Dark Knight' is the new Pheedo office - opened today in Gotham City (Chicago.)

Two new superheroes, Tom Kavooras and Vivian Busch, will oversee the region's efforts to deliver active readers and revenue to publishers and advertisers.

More and more advertisers are learning that their content can be consumed in a distributed fashion throughout the ecosystem of the web. For some advertisers though, the distributed content world is a scary and unfamiliar place.

Tom and Vivian are now in place with their knowledge about the new reality, deep experience with advertisers and local roots to help shine a light in the darkness.

Welcome Tom and Vivian to the Pheedo Team!

The trend is clear: Content is being accessed and read not directly from its published websites, but through content aggregators. These content aggregators -- tools that provide platforms for the sharing of information -- include social networks, start pages, news readers, widgets and micro-blogs. A study by Avenue A|Razorfish (pdf) found that 60% of consumers now personalize their start pages, fueled by RSS feeds. Why this trend? Not only do people want content to be delivered directly to them in order to save time once used in surfing the web, there is a fundamental element that symbolizes a style shift in using the Internet: Lifestreaming.

Through the use of RSS feeds, individuals can receive content that reflects their lifestyles, values and curiosities -- in essence, a snapshot of their unique profile. This Lifestreaming allows individuals to tailor content to suit their interests. Not only do people want the ease of bringing information to them rather than going out and seeking it, the social transformation of the Internet is about building relationships and connecting people and ideas in a customized way. Never before has there been such a priceless opportunity to understand the consumer.

In a recent article, Mike Troiano wrote, "users not only want content, they increasingly want control of the context in which that content is delivered. And technology is giving it to them. Responsible marketers ignore these trends at their peril." The context has moved from publishers' websites to content aggregators that are customized by millions of online users worldwide. Universal McCann has reported (pdf) that globally, RSS subscribers comprise 160 million active Internet users, and that the adoption of RSS technology has reached a tipping point at a 153% increase in the last nine months. The transformative beauty of RSS in bringing content to readers in a single stream of information is what Troiano calls the "RSS revolution."

What, then, is the effect of this RSS revolution for advertisers? It is unmistakable -- advertisers will have to rework their ads in ways where their content relates to the relevance of consumers' interests -- to step into their social worlds where their lifestyles unfold online. This content should be socially-enabled, allowing the audience to save, share and interact with the content. Because readers are no longer going directly to websites and publishers' pages to access information, marketing attempts that have been placed in the context of those origin sites must now adapt in order to keep up with the migration of consumers to their socially-driven content aggregators. In Web 1.0, we built micro-sites and expected everyone to come to us. The distributed Web is the new micro-site, and the sum of all of your distributed advertising campaigns is greater than the micro-site. Brand marketers can no longer expect consumers to come to them -- they need to go to the consumer with a consistent brand message, on the consumer's terms.

The media-buying landscape is changing as a result of the widespread use of RSS to feed and build content in the social technology sphere. Advertisers can use the content that is being accessed as a vehicle for promoting their brands. RSS advertising -- or placing ads in feeds -- is one way advertisers are reaching their audience. This is an opportunity to connect with their audience in way that is relevant to their lifestyles -- in essence, to become a part of people's Lifestreams.

For advertisers, engaging with people's Lifestreams will require concentration on aligning their campaigns with content that consumers are reading and sharing with their social networks. Universal McCann's research has shown that "the environment is now perfect for creating and distributing branded content." Avenue A|Razorfish advises: "Think about how search, advertising, social media sites and the blogosphere are related to your digital marketing efforts and invest appropriately." This trend welcomes an opportunity for advertisers to both place themselves in consumers' online sphere and engage in conversation that is of relevance to their Lifestreams. Lifestreaming shares content within online communities in a vetted way -- articles, videos, podcasts and music that are interesting to your friends arrive to your content aggregator. This content not only is likely to be of interest to you, it is coming from a trusted source, as the connections made by Lifestreaming are made by people, not technology -- it's about the people, not the page views. Lifestreaming, through the engine of RSS, brings out the greatest potential in the Internet.

Lifestreaming and Brandstreaming are becoming the human-powered search and discovery tools that both individuals and brands will rely on in the future. If you are not participating in these changing dynamics now -- as Troiano says -- you are losing an incalculable opportunity.

Stay tuned to find out how this trend impacts media buying.

Today, we at Pheedo are pleased to announce a way for advertisers to effectively measure user engagement and the overall impact of their content campaigns in social networks, websites and blogs.

With content moving beyond the website into widgets, start-pages, RSS readers and social environments - advertisers want to know where and how their content is being consumed.

Pheedo, the distributed media advertising pioneer, now measures user engagement with news feeds (RSS) for advertisers distributing content through social media environments including facebook and MySpace, start-pages, widgets, lifestreaming applications and leading blogs.

The FeedPowered Analytics Dashboard(tm) provides advertisers with comprehensive intelligence about where their content is being consumed as well as a deep understanding of how the content is being consumed beyond their website.

Some of the exciting Dashboard features include:

* Active User Analysis - Track the number of feed subscribers and feed subscription growth trends.

* Content Engagement - Track the number of views and clicks on editorial items. Determine which content is most popular with your readers. Track interaction rates to social media environments like Digg, Reddit and Facebook.

* Advertising Stats - Monitor ad impressions, clicks and CTR on feed content ads.

* Social Media Distribution - Track the consumption points where subscribers are receiving and interacting with content.

* RSS Subscription Page Optimization - Page dedicated and optimized to increase RSS subscribers.

* Subscription Options - Enable readers to subscribe to RSS feeds via email. RSS/Email subscribers and actions are tracked.

* Feed Management API - Create and update settings, export data via an API.

President of Connect Direct Inc, Howard J. Sewell states, "The Pheedo platform provides a unique engagement map that enables our clients to interact with prospects, customers and partners in a more meaningful dialogue within a social media setting."

We are excited to be bringing Pheedo's technology in helping create the standard in Social Media analytics while providing advertisers a way to evaluate the ROI of distributed media.

For more information, you can read the official press release or contact Pheedo directly.

Collaborative online users, your consumers, are driving today's online marketing environment. According to Universal McCann, content consumption off websites jumped 153% in the last 9 months. With 53% of online users consuming content outside of a publisher's site, through widgets, RSS readers, social networks and mobile devices; traditional ad networks can no longer effectively nor efficiently reach their audiences through display ads on websites.

So - as a company - how do you market yourself when you are no longer driving your own communications? Marketers and brand champions have to look for new and innovative vehicles to reach audiences with relevant content that is meaningful to the consumer, where they are consuming media. This is where Brandstreaming comes into play.

A Brandstream is a consistent flow of content created by a brand. This information is used to engage a consumer or prospect typically within news feeds. A Brandstream includes (but is not limited to) blogs, podcasts, videos, press releases, product reviews, pictures of the company picnic, whitepapers and customer feedback vehicles. Consumers receive a company's Brandstream via an RSS News Feed. However, Brandstreaming is not simply pushing information out to consumers however. A Brandstream shares and communicates a company's ideas, beliefs, passions, thoughts, and values - it defines the company - while it communicates the brand and engages.

Social Media is providing brands a new way to connect to their audience and to define their brand. And, just as Social Media and RSS News Feeds are changing the way people connect with one another and how media is consumed it is also changing how people connect with companies. Lifestreaming is driving services such as FriendFeed that support this constant flow of content coming from the Social Web and in turn, companies are leveraging Brandstreaming to connect with these consumers. In turn, Brandstreaming is evolving as the next generation Social Media tool for companies to reach their audience.

A brand is a living-breathing organism. Brandstreaming is the life of a brand. It is the people within an organization and their communications out to - and with - their consumers (and prospects) online. By providing a new online medium for people to interact, engage and meet with a brand, in real-time - Brandstreaming is changing the face of communications between companies and consumers. Brandstreaming is creating new ways to engage social connections and information sharing between companies and their consumers. But be careful, Brandstreaming is not simply building and delivering a portal of information about a company.

Brandstreaming is organic - it offers the ability to hold a discussion with the consumer, to engage and to exchange information. This discussion, the constant exchange of information between the company and consumer builds trust - a relationship. Brandstreaming shares and communicates a company's ideas, beliefs, passions, thoughts, and values. But to truly take advantage of Brandstreaming, a company must maintain a constant exchange of information with the consumer.

An example of a company who is executing Brandstreaming is Cisco. Cisco was searching for a strategy that would enable them to engage in one to one discourse with their consumers and to promote their brand. The Cisco Brandstream was designed as an integrated Social Media ad network campaign with the goals of driving 1) traffic, 2) newsletter sign-ups, and 3) RSS subscriptions.

Effectively, Cisco's Brandstream strategy is built on content across multiple online distribution channels. This content - Cisco's brand life - powers the Brandstream. It shares and communicates Cisco's ideas, beliefs, passions, thoughts, and values - that defines who Cisco is. But how did Cisco engage in discussion with their consumer? Cisco accomplished this by leveraging their consumers' Lifestreams as a lead nurturing technique via content advertisements in RSS News Feeds. For more about Cisco's strategy and results, you can find the case study here

As companies design and build out their Brandstreams they are connecting with their consumer's Lifestream via content ads in RSS News Feeds that access the Lifestreams. For a company to participate in their consumers' Lifestreams is critical to becoming a part of their inner circle, to enter into a discussion. And - Lifestreaming is growing as evidenced by the rise of RSS usage alone. According to the Avenue A | Razorfish Digital Consumer Behavior Study, fifty-six percent (56%) of online consumers now use RSS News Feeds. Smart marketers and brand champions are leveraging RSS News Feeds to engage, interact and exchange information between a consumer and a company.

Cisco's Brandstream includes video, press releases, customer stories and product updates all delivered to their consumers and prospects through their Lifestreams via RSS News Feeds. Throughout the strategy, design and execution of its Brandstream, Cisco stayed true to their mantra "sell the offer, not the product." This is critical to success when invited into a Lifestream - the Lifestream user is pre-disposed to relevant content - aren't we all? And, to ensure their success, Cisco's agency worked closely with Pheedo to build and deliver Cisco's Brandstream within Pheedo's network of News Feeds.

Why is this so critical for a company looking to reach and engage consumers and prospects alike? RSS News Feeds and the resulting explosion of Lifestreams are dramatically on the rise. RSS News Feed use is growing faster than all other Social Media platforms, including social networking and video sharing as evidenced by the 153% increase in RSS users in less than a year. (Universal McCann Study, March 2007 - June 2008) Tapping this key communication and information exchange vehicle, Cisco designed an RSS feed strategy tailored by channels (ex: IT Professionals, Consumer Technology) and specific feeds (ex: Wired, Dr. Dobbs) that were most relevant to their target audience, offer and product category. Cisco's RSS ads and content powers their Brandstream strategy while gaining them access to their consumer base's Lifestreams.

A practical example of how to do this is by placing advertisements in News Feeds that reach the Facebook audience. But it is more powerful and further reaching than Facebook. News Feeds are consumed via Twitter, FriendFeed, Google Reader, Bloglines, Netvibes and more. Mike Rich, senior vice president of AOL Entertainment states:

Through Brandstreaming specific audiences can be targeted wherever and whenever they are consuming content. But more importantly, Brandstreams communicate directly with consumers already interested in a company's services. One to one marketing achieved.

Brandstreaming fosters interaction between people and companies. Feedback is immediate - encouraging discussion between companies and consumers that in the past relied on traditional market research methodologies - lengthy, expensive, dated results. Valuable feedback can now be heard, collected and acted upon in real-time. The consumer has the power to influence messaging, products and communications. Companies can truly engage with their consumers who will be heard and as a result will feel heard - the opportunity for a real conversation unfolds.

While Brandstreaming provides the opportunity to reach and hear from people in new and engaging ways it also comes with high stakes. Leveraging the right platforms, tools and messages is critical to success. Brandstreaming is uniquely positioned to alter the world of media. Actually - it is already happening.

However, the true power of Brandstreaming will only be realized when marketers and brand champions design integrated online strategies across Social media outlets to speak with, engage, listen to and respond to their consumers - in real-time.

There is a lot of buzz and activity around social networking. One of the most interesting opportunities emerging out of this phenomenon is Lifestreaming. When people hang out with friends online they talk about music, review movies, share travel stories, exchange photos, discuss videogames, recommend books and chat about life. Lifestreaming offers the ability to store and broadcast this information exchange. People now have the ability to create, aggregate and publish their interests and activities. By leveraging feeds to publish information - people are creating content that reflects their life. This is Lifestreaming - this time-ordered flow of information (akin to a living diary) about a person's life.

A Lifestream is only limited by the content and sources each person defines. People typically choose a few online services that track their activities such as Flickr (photos they take), Last.fm (music they like), and Del.icio.us (bookmarking). These online services provide RSS feeds of a person's activities - these feeds are enabling Lifestreaming. Lifestreaming is the aggregation and merging of multiple RSS feeds into a single point of entry. Once the feeds are setup, the data is added automatically to a Lifestream. The output is a concentrated unique stream of information comprised of a person's ideas, beliefs, passions, thoughts, and interests - that defines who they are.

Thanks to the popularity of sites like LinkedIn, Facebook, Myspace and FriendFeed, the act of Lifestreaming offers a new way to keep people informed - whether for business, friendship or family. As a result, each Lifestream has its followers, the audience. Lifestreams make recommendations and keep followers updated and informed. People now have the ability to self promote and re-broadcast content and online media services via a single point of access, which they control, out to their followers. And - critical to the value of a Lifestream, is the ability to leverage this content for search, discovery, and networking. As a result, Lifestreams become human powered recommendation engines.

With Lifestreaming, people now have the ability to subscribe to people they trust who have already chosen and filtered content for them. Followers of Lifestreams are by default, leveraging a human filter to access information. By selectively following Lifestreams people are changing how they access information - people vs. technology - acting as the filter and search engine mechanism. Lifestreaming can be understood as the ultimate human filter.

So, what does this mean to publishers, advertisers, and brands? Lifestreaming is causing a paradigm shift. Just as RSS feeds have changed how users consume their online information, Lifestreaming is evolving as the next generation of media consumption and social networking. The major shift going forward - people (their Lifestreams) acting as the online information filter. Why is this? Because people will subscribe to people (to Lifestreams) to access information - information that has already been filtered. As a result, publishers have a key opportunity to leverage Lifestreams as a new traffic driver. Advertisers have the potential to communicate with this new channel - talking to a captive and trusting audience. And brands have a new model to leverage when defining themselves.

RSS feeds are one of the critical building blocks of Lifestreaming. Brands who have an understanding of what is RSS and how to effectively use it are positioned to best leverage this new channel. Analytics are the key to understanding the Lifestream audiences and needed to target appropriate effective messaging. This is also why it is critical that content pushed through this channel informs, educates, and entertains if the messages are to find success being seen and heard. This is one of the first times; publishers and advertisers alike are being invited into their audiences' personal and private online conversations.

Think of a Lifestream as an interactive digital diary. Then you will understand why Lifestreaming is gaining momentum within the social networking community and changing social media advertising. People are very excited about aggregating all of their information in one place. With all the different sites available - this just makes sense. Whether advertisers and publishers will learn quickly enough how to leverage this captive audience who is choosing them, choosing their content and influencing their followers - well - only time will tell.

There is no doubt that RSS powers a lot of content moving through social networks, widgets, lifestreams and mobile devices. It has been the forgotten technology as the industry has turned their attention to widgets and social networks.

RSS growth surprises many when the hear the numbers. It is used by over 50% of online users according to AvenueA/Razorfish. RSS has been growing under the radar for some time. According to a 2008 study from Universal McCann, RSS use is exploding, growing faster than all other key social media platforms, including social networking and video sharing. According to the study, the number of RSS users jumped 153% between June 2007 and March 2008. Publishers today recognize that their content is increasingly consumed away from their website by their most loyal, dedicated readers. For many top publishers, their page views consumed outside their domain are greater than their website page views.

The growth is not going unnoticed as a source of revenue for many of the top online publishers including Gawker Media. Inline with the growth in RSS usage, Gawker Media has seen their RSS revenue grow nearly 300 percent in the first quarter of 2008 using Pheedo.

"Gawker Media has always made full content feeds available from the beginning, believing that the RSS channel was a valuable and under-levered distribution channel for marketing our content," stated Christopher P. Batty, Vice President of Sales of Gawker Media. "As such, we're highly committed to helping our marketing partners reach our readers thusly."

We have been pioneering RSS advertising since 2003 and were extremely happy to be the source of Gawker's tremendous growth in Q1.

"Outsourcing the RSS feed monetization scheme made more sense than having our sales people focus on it," said Erin Pettigrew, Ad Operations and Research Manager at Gawker. "In the first quarter we saw tremendous growth after the Pheedo implementation. Pheedo was the best solution when we needed it the most."

So hats off to Gawker Media for proving the business model for RSS and syndicated content.

The internet has changed how consumers move through the sales process from awareness to consideration to conversion. If a brand attempts to influence it must also change. The three pillars of the sales process have been connected for the first time. Now brands need to create a stream of content to keep consumers engaged at every step of the way.

B-to-B marketers have know this. They have been talking about prospecting and lead nuturing for years. They are engaging prospects through whitepapers, webinars and today, RSS Feeds. Content is no longer anchored to a website. It can flow freely around the web.

We worked with Cisco's agency, Connect Direct, to leverage Cisco's content to engage users across the Pheedo RSS content network.

Connect Direct's President & Founder, Howard Sewell, explains how he leveraged Pheedo's technology.

Working with Pheedo, CDI is now able to:

? serve client ads within a network of RSS feeds, tailored by channels (ex: IT Professionals, Consumer Technology) or even specific feeds (ex: Wired, Dr. Dobbs) that are most relevant to the client's target audience, offer, or product category

? develop and place so-called "feed-powered" ads, either in-feed or on traditional Websites, in which the client's ad is populated by dynamic content powered by the client's own RSS feed

See Howards' full explanation on how B-to-B marketers can leverage RSS to engage prospects throughout the sales process.

Sitepronews.com list a few techniques to promote your feed. All simple to follow things.

One thing to keep in mind, growing your RSS list is one of the challenges. Keeping subscribers active is what really matters especially if you are intersted in generating revenue from your feed. Activity means opening your feed, reading, sharing or clicking to your website.

More on that later...

In a post written by Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing, he talks about a concept he calls MicroSharing. He explains it as, "the act of individuals sharing pieces of content with others in a group who have similar interests or needs."

The concept is a solid one but how does a marketer encourage Microsharing? I discussed the 'how to' earlier. Virally-enable your content. MicroSharing starts by make it easy for users to share pieces of your content with their peer group.

Recently, a client shared their success of Virally-enable content. The results were outstanding. They added up all the traffic they received from digg, del.icio.us, StumbleUpon, RSS etc, it nearly was half of the traffic Google delivered. If you think of the size of Google compared to the cumulative size of these sites, that is a successful outcome.

However, there is a deeper impact that is occurring. Why are these sites able to drive so much traffic? Think about it as a product review. Very similar to what you might find on Amazon. A user - not you, said this piece of content is worth sharing. According Bazaar Voice, 78% of online consumers have more trust for brands with reviews.

So what should a marketer do?

1. Virally-enable your content to create consumer reviews
2. If you are producing content, studyDigg, digg, del.icio.us, StumbleUpon to understand what content is important to users
3. Heavily promote your RSS feeds to encourage viral syndication
3. Write what works. Apply your learnings from 2 above and start creating content that resonates with your target market.

Not a new concept but consumers will trust other consumers before you. By Virally-enabling your content, you are letting users decided what is worthy of sharing and reading.

If you've been in marketing for sometime, your CEO, Ad Agency or Marketing VP asked you to "create a viral campaign." First, there is no "easy button" to viral campaigns. Second, viral campaigns are not created, they just happen. This opinion is shared by many marketing pundits. You pray it goes viral. Prayer is all you have.

As I said before, viral campaigns are not created. However, there is a simple thing you can do to cure an ailing viral campaign. The solution is quite simple. Virally-enable the creative. By virally-enabling the creative you increase the opportunity for any ad campaign to take off like wild fire.

The power of any viral campaign is in the mass of people that embrace it. When we designed our FeedPowered technology, we had sharing in mind. Every content item is one click away from being shared (see image below) on various social media and bookmaking sites, and subscribed to via RSS and email. By virally-enabling the create, we increase the opportunity for our client's campaigns to spread

Try adding any of these tools below to any ailing viral campaign. You might be surprised of the outcome. A campaign that was not intended to "go viral" just might. These tools, with some effort, can be added to your blog, video, or even ad creative. The creators of these tools make it dead simple for any user to share your content and hopefully keep sharing, and sharing and sharing.

- Digg
- del.icio.us
- StumbleUpon
- Reddit
- Furl

It goes without saying, a fundamental principle still applies; you need a good product that is worthy of sharing in the first place.

The king has returned. No not Elvis but the King of all Web 2.0 - Content. Who said it was gone in the first place? A few folks have been talking about it.

Content is Dead, Community is King?
Content is Dead. Community is King Now.
Content is King. Or Not. Maybe.

I am of the opposite opinion. Content is driving the growth of the online economy, the content economy. Plane and simple. Geoff Ramsey--CEO of emarketer also believes content is the tool needed to engage today's consumer.

"...advertisers and their agencies who want to engage with today's consumers will have to start turning their ads into content. Ultimately, they will need to be able to produce content that is so compelling, relevant and entertaining that consumers will seek it out and want to share it with others. The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."

Over the past number of years, blogs ruled the headlines. Our attention than went to online communities like Myspace, Bebo and Facebook. Today, widgets are front and center. All these tools facilitate collaboration and sharing between users. Collaboration and sharing of what? You got it, content. Content is at the core of most Web 2.0 companies. Sure, there is community but what is the community doing; sharing content. You buy a drill to create a hole. You sign-up for a community (drill) to create content (hole).

Consider the big buyouts in '07
UGo - $100M
Sidestep - $200M
HowStuffWorks - $250M
PhotoBucket - $250M
Business.com - $345M
Feedburner - $100M

And the Web 2.0 darlings
Digg - voting on the best content.
Delicious - Organizing content
YouTube - Sharing video content
Facebook/Myspace - community of people sharing content
Twitter/Pounce - micro-content creation

All these companies have built tools to create, manage, organize or share content. Google makes over a billion dollars a year from the sweat of content creators big and small.

And it is not at all just about Web 2.0 companies either. Companies from Ford to Miller Brewing to Proctor and Gamble are acting more and more like publishers.

Why content? It engages prospects, it entertains, it educates and it moves us to do big things. Content is the tool you need to engage today's consumer.

The king is back! Wait, no, the King never left. All hale to the king. The content economy is alive, well and the empire is growing. Advertisers take notice.

Techdirt resurrects the debate on partial or full feeds: "Why Full Text Feeds Actually Increase Page Views" Research we completed last spring shows very little difference in CTR on partial vs. full text feeds. Time to look at it again.

Netvibes, Apple , Warner Brothers and almost every new startup all have one thing in common, they are all rushing to add a widget to Facebook's growing library.

As you would expect, advertisers are also embracing this new found widget inventory. Recently announced the most used widgets on Facebook, Slide and Rockyou, are allowing you to buy advertising on their widget.

We have been working with Scott Rafer's new start-up, Lookery, to reach the growing Facebook audience. We developed a special FeedPowered(tm) ad that will accommodate most widgets. Ford was the first to test it on the Lookery network.

Our FeedPowered ads are the perfect fit for a widget user. Since the "ads" are content based it makes for a better user experience. They are informative, interactive and targeted to the type of widget.

For the past week, there have been quite a few rumors going around about a deal between Google and FeedBurner. TechCrunch confirmed that Google is in the final stages of acquiring FeedBurner, and this is big news for the RSS industry. So what does it all mean?

This news is a great endorsement for RSS marketing. As we and likely Feedburner will both tell you, RSS marketing is a tough nut to crack. Google and Yahoo have both made several starts into in-feed advertising, and Google buying FeedBurner means that Google's decided that buying instead of building is the right way to go.

So what does this mean for Pheedo? RSS marketing and analytics is a fast maturing field, and it's clear to us that investment in this area by advertisers and publishers has moved past the kick the tires stage. Where we once were seeing a lot of test campaigns, we're now seeing more mature thinking from customers who understand what RSS can do and how to get returns.

It's an exciting time for RSS, and we at Pheedo want to say congrats to everyone at FeedBurner.